Presidential Alert Modeling

Presidential Executive Order 13407 has mandated the creation of an integrated public alert and warning system (IPAWS) to inform the public during periods of national emergency. This will ensure that under all conditions the President can rapidly and effectively address and warn the public over a broad range of communications devices and under any emergency condition (FEMA/DHS has set a goal to alert 85% of the population within a 10 minute time frame). This paper demonstrates Alerting Penetration Models, which allow estimation of the impacts from deployment of various alerting systems: Radio, TV, Internet, and Cell Phone.

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